In assessing what material things are important and worth paying attention to, we’re oddly prejudiced against cheapness – and frustratingly drawn to the expensive, for reasons that don’t necessarily stand up to examination. If you like our films, take a look at our full shop too: https://goo.gl/eo08Y8

FURTHER READING

“We don’t think we hate cheap things – but we frequently behave as if we rather do. Consider the pineapple. Columbus was the first European to be delighted by the physical grandeur and vibrant sweetness of the pineapple – which is a native of South America but had reached the Caribbean by the time he arrived there. The first meeting between Europeans and pineapples took place in November 1493, in a Carib village on the island of Guadaloupe. Columbus’s crew spotted the fruit next to a pot of stewing human limbs. The outside reminded them of a pine cone, the interior pulp of an apple…”

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CREDITS

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